What is Backoffice and what functions does it have?

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Digital channels have become stronger with the Covid-19 pandemic. According to data from McKinsey , for example, in Europe alone, 80% of adult consumers with internet access have used digital channels in the last six months and, of that 80%, almost 70 million users have experienced it for the first time. with digital services. In the face of digital transformation , companies must focus on everything that happens “behind”, that is, the backoffice . As Francisco Moure, partner of FS Consulting at KPMG in Spain, points out : “the client doesn't care whether you have one or fifty systems with hundreds of processes. What they want is for the service you offer to meet their expectations of speed, simplicity and quality.” In this way, the backoffice is essential for the health of the organization and for the satisfaction of customer needs. Next, we explain what the backoffice is, what functions it has and why it is important in business management and the business plan . CTA Post What is the backoffice and what are its functions? The backoffice encompasses all the internal activities of the organization that refer to administrative and financial aspects, but are not related to sales or direct customer service.



This backoffice service can be developed internally by the same company or can be carried out through an external provider. Some of the most notable functions carried out by the departments that are part of the backoffice are the following: Technological support . Nowadays, all companies use technology in their day-to-day work, especially computers and mobile phones. For this reason, it is important to have a team specialized in Information Technology (IT) that Europe Mobile Number List knows how to solve any technological problem, as well as advise on new technologies that can be applied in the company. Accounting, collections and non-payments . Accounting and control of collections and payments are essential for the solvency and liquidity of a company, which is why this backoffice department is a fundamental piece in the machinery of any business. Human resources organization . The people who are part of a company are essential to its operation and success; Hence the need to have a department that assumes all functions related to personnel: selection of candidates, preparation of contracts, management of additions and terminations, dismissals and preparation of payrolls, among other things.







Marketing and publicity. Another of the most important functions for companies is marketing and advertising. In this sense, this backoffice sector develops the organization's marketing strategy and chooses which channels are the most appropriate to carry it out. In addition, it takes care of advertising campaigns on social networks, search engines and other media. Why is the backoffice important in a company? The importance of backoffice services is increasing, as shown by Zendesk's Employee Experience Trends Report , which states that 54% of companies' internal support teams say their visibility to customers is increasing. senior officials is greater than ever. And, when analyzing the functions and seeing what exactly the backoffice is, you will have been able to see that it is a set of services that are like the back room of a company, since they cannot be seen from outside the organization, but they are essential. for its funtionability. In this way, a good backoffice service is essential for any organization for several reasons: Sales or operations areas would not function correctly without an adequate backoffice service. Increases the efficiency of procedures , since they are managed by experts and can be automated with technologies such as robotic process automation (RPA) to avoid errors and duplicate tasks.